Overview

A global leader in motor and power transmission products, this multi-brand manufacturer manages an extensive catalog of highly technical products. As the company expanded globally, its reliance on spreadsheets and manual processes to manage complex product data created delays, inconsistencies, and inefficiencies. Meanwhile, outdated versions of their digital experience platform were limiting the ability to deliver a seamless, personalized customer experience online.

The organization needed a unified, scalable solution to manage product information and a modern digital commerce platform to drive engagement and growth across its portfolio of brands.

The Challenge

The company faced several interrelated challenges:

Manual processes & delays

Extensive manual efforts slowed time-to-market for new product launches.

Data inconsistencies

Managing product data across multiple brands, languages, and currencies led to errors and inefficiencies.

Outdated ecommerce systems

Older versions of Sitecore CMS and Experience Commerce resulted in inconsistent product information, cumbersome update processes, and fragmented customer experiences

Scalability issues

The existing infrastructure could not support the company’s global expansion goals or evolving customer expectations.

The Transformation

To address these challenges, this $6B+ global manufacturer partnered with Aperture Labs to implement a two-pronged transformation strategy:

1. Smart Product Information Management with Inriver PIM

Aperture Labs deployed Inriver as the central hub for product data. This intuitive platform provided a single source of truth, streamlined workflows, and enforced robust data governance. Integrated with key systems — including Widen DAM, Language Wire, Adobe InDesign, Salesforce, and Avalara — the solution automated data distribution, reducing manual effort and errors.

2. Optimized Digital Commerce with Sitecore

Recognizing the need for a high-performing, unified digital experience, Aperture Labs modernized the client’s ecommerce landscape by upgrading their Sitecore CMS and Sitecore Experience Commerce (XC) platforms for four of their brands.

Highlights of this multi-brand transformation included:

Leading Motion Control Components Manufacturer

A leading provider of motion control components, this brand needed a more innovative digital presence. Using a personalized, inriver-integrated commerce platform, Aperture Labs delivered a scalable storefront and an interactive product selector tool. This web-based configurator allowed customers to input key technical requirements (e.g., torque, speed) and receive prioritized product recommendations—boosting engagement and improving conversion. Results included a 10% reduction in cart abandonment and a notable increase in conversion rates.

Global Manufacturer of Clutch and Brake Solutions

As a global supplier of clutch and brake technologies, this brand benefited from a central source of truth for product data powered by Inriver and a unified storefront built on Sitecore XC. The integration with ERP systems streamlined product updates, standardized engineering data and drawings, and enhanced the checkout process through seamless tax calculations and payments (via Braintree). This comprehensive upgrade resulted in a more consistent, personalized shopping experience and improved conversion rates.

Results & Impact

Accelerated time-to-market

Automated product enrichment workflows replaced manual processes and resulted in a 40% reduction in manual effort, enabling faster product updates and new product launches.

Enhanced data accuracy

Centralized governance eliminated inconsistencies, increasing customer confidence.

Superior digital experience 

Modern, Sitecore-powered ecommerce sites delivered a unified, personalized experience — resulting in increased conversion rates and a 10% reduction in cart abandonment.

Global scalability

Multi-language, multi-currency support simplified international expansion.

Interactive tools

The product selector provided customers with dynamic recommendations based on technical needs — elevating user experience and improving product application fit.

Looking Ahead

With Inriver fully integrated and a modernized, Sitecore-powered ecommerce ecosystem in place, this global manufacturer is now equipped with a scalable, future-ready solution. This transformation not only streamlines product data management but also elevates the digital customer experience, setting the stage for continued innovation, brand expansion, and global growth.

If your business is facing similar challenges, Aperture Labs can help you build a smarter, more scalable digital ecosystem that drives growth and elevates customer experience. Reach out to speak with one of our experts!